Free Analytical Tools

  • Google Analytics – powerful full featured analytics tool. Has built in feature that gives you accurate financial reporting of ROI by keyword for each AdWords ad position. Google AdWords also has internal split testing and conversion tracking software.
  • Google Website Optimizer – almost sure it was release in 2007, it allows you to A/B split test landing pages and track conversion within Google AdWords.
  • Piwik – open source web analytics program
  • Site Meter – starts off as free, but charges for advanced features
  • Stat Counter – starts off as free, but charges for advanced features and bandwith usage.
  • Webalizer – default log analyzer on many servers.
  • Analog – default log analyzer on many servers.
  • Awstats – another popular default log analyzer on many servers.

Cheap Analytical Tools

  • Clicky – cheap web based tool similar to Google Analytics. A few less features, but you are not giving all your data to Google either. Also offers a cheap white label analytics package convenient for SEO firms interested in maximizing revenue, and delivering professional unified branding.
  • Mint – affordable analytics program that you download onto your computer. One main drawback with Mint is the lack of conversion tracking ability.

Affordable Business Analytics Tools

  • ClickTracks – Downloadable software and hosted options. Starting at $99 a month.
  • Indextools – Starts at $50 a month.
  • Weblog Expert – Downloadable log analyzer. Starts at $75.

Expensive / Premium Tools

  • Omniture
  • WebTrends
  • Alexa – Some high-level information on website traffic for any site.
  • Compete.com – Excellent comparison tool for web analytics-type information.
  • Quantcast – Provides good overview of analytics and site demographics
  • Woopra – Analytics on steroids

Brand Overviews

  • HowSociable? – A simple, free, tool that can measure the visibility of your brand on the web across 22 metrics
  • Addict-o-matic – A nice search engine that aggregates rss feeds, allowing you to quickly see the areas where a brand is lacking in presence
  • socialmention – A social media search engine offering searches across individual platforms (eg blogs, microblogs) or all, together with a ’social rank’ score. Whether or not the score is transparent enough to be meaningful is open to debate.

Blog Search Tools

  • TECHNORATI Search – Technorati’s new search interface. Use it to find top blogs based upon inbound links only.
  • TECHNORATI Advanced – Technorati’s advanced search page allows you to search for blogs (rather than posts) based on tags.
  • Google Blog Search – Google’s index of blog posts. The advanced search tab allows you to search based on additional criteria. Very good for searching between specific dates.
  • IceRocket – Blog search tool that also graph-ifies!
  • BlogPulse – Search for blog posts by keyword. Developed by Nielsen BuzzMetrics.

Buzz Tracking

  • Serph – Track buzz in real time
  • Google Trends – shows amount of searches and google news stories
  • Trendpedia – Create charts showing the volume of discussion around multiple topics. Generates cool graphs.
  • BlogPulse Trends – Compare the mentions of specific keywords and phrases in blog posts (LEFT vs. RIGHT)
  • Omgili Charts – Omgili Buzz Graphs let you measure and compare the Buzz of any term. Mostly from review sites/forums.
  • eKstreme – blog data is obtained from Technorati and the social bookmarks come from del.icio.us.

Message Board Search Tools

  • BoardTracker – tracks words in forums
  • BoardReader – Search multiple message boards and forums.
  • Omgili – Omgili is a specialized search engine that focuses on “many to many” user generated content platforms, such as, forums, discussion groups, mailing lists, answer boards and others. Omgili finds consumer opinions, debates, discussions, personal experiences, answers and solutions.
  • Google Groups – Searches usenet groups.
  • Yahoo! Groups – Searches all Yahoo! Groups.

Multimedia Search

Social Bookmarking

  • Digg – Social Bookmarking, mainly for news, images and videos
  • StumbleUpon – Social bookmarking – general cool stuff
  • Delicious – Social bookmarking

Feed Aggregator

  • Yahoo Pipes – Feed aggregator and manipulator. Set up pipes for news alerts and overviews. Generally Awesome.

URL cruncher

  • Bit.ly – URL cruncher with dashboard metrics enabling measurement of number of clicks, countries clicked from, conversations around url etc

Specific Social Network Tracking

  • Adonomics – Facebook analytics and developer application tracking and graphing.

Search Engine rankings

Advertising and Event Tracking
MediaHound – Competitive tracking and analysis; focus on technology B2B space

Social Media Press Releases

  • Pitchengine – Unlike  traditional press release wire services, with PitchEngine users can easily create and share Social Media Releases (SMRs). Unlike the rigid, printed press release of traditional wire services, SMRs offer far more flexibility. Users can incorporate embedded video, images, powerpoints and more into a hosted “microsite” or SMR, that can easily be shared via the social web using apps like Facebook, Twitter and more. A dynamic blend of traditional PR and a more progressive, conversational method, the SMR opens doors and engages readers.
  • PR Web – When you submit your news releases to PRWeb, they will be indexed by search engines like Google, sent to top news sites like Yahoo! News and placed into RSS feeds with more than 250,000 subscribers which include bloggers, journalists and consumers.

Traditional Press Release Wire Service

Brand Overviews

  • HowSociable? – A simple, free, tool that can measure the visibility of your brand on the web across 22 metrics
  • Addict-o-matic – A nice search engine that aggregates rss feeds, allowing you to quickly see the areas where a brand is lacking in presence
  • socialmention – A social media search engine offering searches across individual platforms (eg blogs, microblogs) or all, together with a ’social rank’ score. Whether or not the score is transparent enough to be meaningful is open to debate.

Buzz Tracking

  • Serph – Track buzz in real time
  • Google Trends – shows amount of searches and google news stories
  • Trendpedia – Create charts showing the volume of discussion around multiple topics. Generates cool graphs.
  • BlogPulse Trends – Compare the mentions of specific keywords and phrases in blog posts (LEFT vs. RIGHT)
  • Omgili Charts – Omgili Buzz Graphs let you measure and compare the Buzz of any term. Mostly from review sites/forums.
  • eKstreme – blog data is obtained from Technorati and the social bookmarks come from del.icio.us.

Keyword Research Tools

A collection of my favorite keyword research tools. I will soon begin the videos lessons of a couple of these. I’m leaning towards Wordtracker just pay the upgrade fee.

  • SEO Book Keyword Suggestion Tool – tool shows top keyword phrases from Wordtracker.
  • Wordtracker Free Keywords – free keyword suggestions from Wordtracker. Wordtracker also has a more advanced paid version, and sells top keyword reports.
  • Google AdWords Keyword Suggestion Tool – recommends keywords based on a keyword you enter or a URL you have the tool analyze
  • Google Suggest Tool – shows frequently search for phrases starting with the words and letters in your query.
  • Microsoft Keyword Forecast – shows predicted Microsoft search impression count and historical trends.
  • Wordze – nice for generating decently large keyword lists quickly and inserting them into paid search campaigns.
  • Yahoo! Search Marketing – Yahoo! has a keyword research tool inside their platform. It is really bad marketing of them to only have the new tool accessible inside their platform, while neglecting their old keyword tool.
  • Google Trends – Search trends and see search volume by country and region.
  • Google Insights – Compare search volume patterns across specific regions, categories, and time frames.
  • Wordtracker Keywords – Displays average daily search volume of a given keyword or phrase.
  • Yahoo! Keyword Tool – Displays search volumes for specific keywords and phrases for previous month’s search data.
  • FACEBOOK LEXICON – Displays volume of wall postings for specific term(s). Similar to Google Trends. Not great with obscure terms.

Managing Multiple Profiles

Twitter Search

  • Twitter Search – Search keywords on Twitter which “self-refreshes”. See what’s happening — ‘right now’.
  • Twitstat – Twitter Tweitgeist – Tag cloud for last 500 Tweets
  • TweetScan – search for words on Twitter
  • Twit(url)y – see what people are talking about on Twitter
  • Hashtags – Realtime Tracking of Twitter Hashtags
  • TweetBeep – Track mentions of your brand on Twitter in real time.
  • Twitrratr – Rates mentions of your search term on Twitter as positive/neutral/negative
  • TweetMeme – View the most popular Twitter threads occurring now.
  • TwitScoop – Through an automated algorithm, twitscoop crawls hundreds of tweets every minute and extracts the words which are mentioned more often than usual and creates a tag cloud.
  • Twilert – Twitter application that lets you receive regular email updates of tweets containing your brand, product, service.

Managing Twitter Profiles

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